Virgo Investment Group announced this week that it has completed an investment in Superfly, a leading live entertainment company, multi-dimensional marketing agency, and co-creators of the iconic Bonnaroo and Outside Lands music festivals.
Headquartered in New York, with offices in Chicago and San Francisco, Superfly is on a mission to shape how the world plays and connects through shared experiences. For twenty years, Superfly has built brands and brought people together at the intersection of culture and commerce. The company designs and produces iconic live experiences like Bonnaroo, Outside Lands, Clusterfest, and Grandoozy (new festival launching September 2018 in Denver), and helps the world’s most recognizable brands connect more meaningfully with their audiences. Additionally, Superfly offers IP development, corporate experiences, experience strategy, social amplification, influencer activation, and audience insights for leading brands including Citi, jetBlue, Google, Apple Intel, Dropbox and many more.
“We are excited to have the support of Virgo to continue our mission of creating shared experiences, enriching lives and uniting communities” said Rick Farman, Superfly Co-Founder. "Virgo’s investment will allow us to elevate our current properties, create new live experiences, and accelerate the growth of Superfly.”
"Superfly is the leading independent creator of culturally dynamic experiences and events. The Superfly founders have a proven track record in the industry with over twenty years of experience creating and scaling iconic events nationwide. Additionally, they are building a one of a kind agency that curates live engagements between brands and consumers. Most importantly, they share our ethos of creativity, introspection and a push to greatness.” said Jesse Watson, Virgo Founder and CIO. “This investment is consistent with our focus on live entertainment and growing consumer demand for in-person experiences. Virgo is proud to partner with Superfly and support their growth into new genres and formats of events as well as foster continued growth in the marketing agency.”
Virgo is an opportunistic investor targeting both asset-based credit and structured equity transactions. Founded in 2009, Virgo has invested over $1 billion, completing 50 investments to date. Virgo invests in market dislocations and areas of corporate change targeting both less efficient market segments and identified themes (or "market seams") in the firm's Core Industries. Virgo is an actively engaged investor that seeks to contribute ideas and human capital to the harvesting of value post-investment and has a history of partnering with founder entrepreneurs and management teams, like Superfly’s management team. For more information, please visit our website www.virgo-llc.com
Superfly is passionately driven by curating culture through experiences, immersive live events and creating award-winning campaigns for some of the most recognized brands in the world. Founded in 1996, Superfly’s expertise is building hand crafted cultural experiences with a distinct identity, such as the iconic Bonnaroo Music & Arts Festival, Outside Lands, and Clusterfest. Additionally, Superfly strategically helps brands establish and raise their profile through programming, design, digital, social and experiential platforms. Superfly is headquartered in New York, with offices in Chicago and San Francisco.